It’s starting to get really hot, you’re with a zillion others on the streets, defending your rights, sticking it to The Man, building a better future. You’re chanting. You’re not sure what exactly, with all the noise and lack of coordination (it definitely looked easier on the movie last night), but you’re chanting anyway. You feel proud, and good, and somewhat angry (yeah, I know…). Everything seems to be going great, you’re in the flow, you don’t have to decide anything, it’s as easy as it could ever be. But then, you see at a distance, a small, little shop with a giant poster of your favorite band. It’s getting closer, but you aren’t. A strange feeling arise. You’re starting to wonder. Where’s the crowd going? And why you shouldn’t follow. Following a crowd is exhilarating. As part of a movement, we feel empowered, nothing can stop us. Crowds have overthrown governments, crowds have stopped conflicts, but crowds have also started wars and induced the death of many people. When you’re part of a crowd, there are questions you should be asking yourself, and others. The advantages of being in a crowd You’re powerful You can fight for your rights, or justice You don’t have to decide everything, you can rely on the crowd You’re part of a group with similar values or interests You benefit from what the crowd provides or obtains You share with the crowd, and it shares with you, you’re not alone The disadvantages of being…